A question came to me about updating a user's website to build a one page squeeze page. The problem was the developer wanted more then what the original full blown website cost.

My suggestion is don't do it. I say this because at a certain point, even for the newbie, it's like it never ends.  Even being a web designer, I would not recommend updating the site as it seems to be very expensive to do and there are many other available options. You can have a standalone squeeze page built and or have a blog page built for a lot less then what some developers are charging for squeeze pages.

 Options I recommend are:

1. An HTML website – its one page - the person enters their name and email address – they hit submit - the 2^nd page appears, on this 2^nd page the can download or get your free offer. Find a low cost developer to do it as a standalone page.

2. A full basic blog – same capability as above - it is just that you only use 2 pages of the blog. You do not use the blogging capability unless you want to. This can or cannot be put on your same domain as you have today.

3. A Blogsite – a blog that becomes a website – same capability as above - is setup immediately as a one page squeeze page. Like above, You do not use the blogging capability unless you want to. This can or cannot be put on your same domain as you have today. 

However, a blog site is has ton of marketing capability built in to the blog already. You can turn on additional capabilities when you want to.

 The key here is you stay in control of the when and how you want to grow. You should have the opportunity to reduce your expenses as you grow your business.

In terms of services I provide I can do regular HTML websites and I mostly do the squeeze pages if someone wants one integrated to existing website.

However in this era of social marketing, I now do blogsites. The built-in marketing capabilities are unbelievable. It allows you the customer to be in much more control of audio, video, posting, article pages etc and its lot easier then a regular HTML website, especially if you are not technically savvy.

Have you ever wondered why some sites are successful online, and why some sites fold up after only a few days of being out in the open? Have you ever wondered how the successful sites manage to get so much traffic despite the crowded Internet marketplace, and despite the fact that there are so many sites that are almost exactly like these successful sites? And have you ever wondered why some people decided that they should stop running their websites and instead find other day jobs?

Traffic is the new currency of the online arena, and it is an important aspect of Internet marketing simply because full and in depth analysis of it will spell either the success or failure of a site. In general, web developers and website designers of successful websites know exactly what their traffic is all about: they are able to differentiate between useful and useless traffic information, and they are able to use their traffic statistics in order to make their sites better. On the other hand, the web developers and website designers or less-than-successful, or even mediocre websites do not pay attention to the details of traffic and will instead tend to rest on their laurels simply because it seems as though they have a lot of visitors and hits.

The long story can be summed up in these few words: not all traffic is equal. Having a thousand hits only means that a thousand of your files were accessed by remote servers when people were viewing your website. If you have a lot of pictures on your website, or software that can be downloaded, each of the pictures, software, or anything that is not a text element on a web page will be counted as a hit. A hit is therefore not an accurate measure of web traffic, and should therefore not be used when analyzing the success of a website.

Instead, try relying on three major kinds of web traffic: unique visitors, referrals, and search strings. Unique visitors are the people who come to your website, and this number is the most accurate when you consider how many people arrive and look at what you have to offer. However, be wary: search engine robots and spiders are also considered visitors, so if you see visits made by bots or spiders, they cannot be counted in favor of traffic for you.

A list of referrals in your web traffic statistics will simply tell you how people get to your site. This list may contain information on blogs that are linked to you, or sites that might have links to you and may have served as the jumping-off point for people to get to you. On the other hand, a list of search strings will contain a list of search engine queries that led people to your site: this can help you understand what keywords are being picked up in your site. If you know what these keywords are, then you can maximize on other keywords that might be of interest to your target market.

These are only a few aspects of web traffic that you might want to think about. Remember, not all traffic is good, and never rest until you have completely analyzed your web traffic. For more information, talk to software engineers and web designers in order to completely understand the intricacies of this new currency of the online arena.